![]() ![]() ![]() Religious radio stations were also on the rise, partly thanks to the Christian music industry hitting its stride. Yet Dobson had established a built-in audience of families who connected with his conservative values. “We knew we were up against a visual reality and our medium could work against us.” “At the time ‘Odyssey’ started, we were dealing with the MTV generation,” he recalls. “We weren’t entirely convinced it was going to work,” says Paul McCusker, a writer and producer for “Adventures in Odyssey” since its inception. Could they produce a dramatic, half-hour audio show geared to kids? His half-hour program dispensed marriage and parenting advice while interviewing a variety of expert guests, often addressing how to handle life crises in light of Christian principles. The non-profit ministry soon became a touch point for the diverse evangelical community.Ĭhallenged by a guest minister on-air to “light a candle rather than curse the darkness,” Dobson saw his team’s strengths in reaching a mass audience with top-notch radio. How the ‘Adventures in Odyssey’ Beganįocus on the Family came into being in 1977 as a radio show hosted by University of Southern California child psychologist James Dobson, Ph.D. As such, it’s also a flashpoint for the clash of values playing out in the culture at large. ![]() Whether due to a dearth of family-friendly entertainment, ’80s nostalgia, or the surprisingly broad reach of radio, millions are tuned in to “Adventures in Odyssey.” Seeking to entertain as well as teach, the audio drama has become today’s most influential faith-based kids entertainment franchise. This month, the values-driven show marks 30 years since it premiered. Pence was referring to the characters of “Adventures in Odyssey,” an audio drama that has gone from cassette tapes to its own mobile app and a podcast climbing iTunes charts. ![]()
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